Customer Segmentation

How does your product best meet the needs of your customers? With whom does your value proposition resonate most? Where are your best customers and how do you reach them? What drives customer decision-making? Let DeciBio find you the answers.

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Related Client Results

All Client Results

Clinical Diagnostics

Opportunity Assessment & Target Customer Identification for In-House Hereditary Cancer Testing

A leader in research and clinical sequencing wanted to assess the market opportunity and key customer segments for an in-house hereditary cancer testing (HCT) solution

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Customer Segmentation

Voice-of-Customer Research

Market Landscaping and Sizing

Pharma & Biotech

Global Companion Diagnostic Guideline Mapping and Strategy

A large pharma new to precision oncology wanted to understand the processes and requirements to ensure that their novel CDx was included into diagnostic guidelines globally

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Biomarker and Diagnostics Strategy

Go-to-Market Strategy

Pharma & Biotech

Synthetic mRNA Production Landscape Assessment

A UK-based life science services provider was interested in learning more about the value and market landscape for synthetic mRNA production to inform a potential acquisition strategy

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Voice-of-Customer Research

Competitive Analysis

Market Landscaping and Sizing

Research Tools

Methylation Analysis Opportunity Identification for Ultra-Sensitive Detection Platform

A leader in research tools and clinical diagnostic development asked us to evaluate the opportunity for an ultrasensitive detection platform in methylation analysis

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Target Identification

Pharma & Biotech

Healthcare IT Solution Market Opportunity

A leading pharmaceutical & clinical diagnostics manufacturer wanted to understand the market opportunity for a novel multidisciplinary cancer conference IT support solution

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Voice-of-Customer Research

Go-to-Market Strategy

Competitive Analysis

Financial Services

PE-Backed Life Sciences Tools Platform Development

A leading private equity firm and management team sought out DeciBio as a strategic partner to advise on the life sciences market and perform due-diligences in support of the development of a novel life sciences tools platform

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Voice-of-Customer Research

Customer Segmentation

Pricing Strategy

Due Diligence

Competitive Analysis

Precision Medicine is evolving at a rapid pace

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